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Quotes & Estimates

How do you follow up on an unaccepted quote?

Follow up on unaccepted quotes within 24 to 48 hours, while you're still top of mind. Don't just say hello. You need a reason for them to respond. This post covers the tactics that actually move quotes from rejected to signed.

Wait 24 to 48 hours, then make contact

If they don't accept on day one, they're not rejecting you—they're shopping around. That's normal. Calling the same day looks desperate. Waiting a week makes you forgettable. The sweet spot is the next business day or two days later. A painting contractor sends an estimate Monday afternoon. By Wednesday morning, they've got time to think it over and compare. That's when you call or text. If the homeowner hasn't signed yet, there's still a chance. Most jobs don't go to the lowest bid. They go to the contractor who stays in contact and answers questions.

Reference something specific from the estimate

Generic check-ins get ignored. "Hey, just seeing if you had questions on that quote" doesn't work. Instead, bring up a detail. Example: "I noticed you mentioned the deck faces west. That sun exposure means we should seal it every two years instead of three. Happy to walk through that if it affects your budget." Or for roofing: "Most contractors will quote you asphalt. I showed you architectural shingles because your roof pitch makes them more durable long-term. Costs more upfront but saves money over 15 years." This shows you actually listened during the estimate. It gives them a reason to engage. It also positions you as someone who thinks about their property, not just closing deals.

Offer one new piece of information

The homeowner might be stalling because they don't understand something or they're worried about a hidden cost. Your follow-up should answer an unasked question. Landscaping example: "I wanted to mention—those plants I quoted are native to your zone, so you won't need to replace them in three years like the big box store varieties. That actually saves you money." HVAC example: "One more thing—the unit I quoted is SEER 18. Your current one is probably SEER 10. Rebates will cover about $1,200 of the upgrade. Brings your out-of-pocket down to X." New information removes friction. It also reminds them why they called you in the first place.

Ask a direct question and set a deadline

Don't end the follow-up hanging. Ask what's holding them back. "Can I ask—is budget the main thing, or do you want to think about timing?" Or: "If you go with us, we can get you on the schedule for two weeks out. Does that timeline work, or are you leaning toward spring?" Then give a soft deadline. "I can hold that price for 10 days. After that, material costs might shift it a bit." This creates urgency without being pushy. Most estimates expire anyway—you're just being transparent. If they say no, ask why. "Is it the price, or is there something else about the plan that doesn't fit?". A real answer tells you whether to revise or move on.

Bottom line

Your follow-up isn't a second chance to close the same estimate—it's new information that answers their unstated concerns. Call or text within two days with something specific they'll remember.

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